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The ruin of many projects evokes its origins in a bad impression, in designs that do not exploit all the possibilities that reproduction systems offer, or in clients, who without realizing it, go from art direction to purchasing, conditioning the project.

What is the origin of this recurring controversy? The accusations would cross from one side to the other, but there is no greater cause than inconsistent communication, when precisely the success of a project lies in teamwork in which capabilities are enhanced by complementing knowledge and demands.

An important tool for effective communication is “briefing” as a means to promote mastery of clear ideas about what you want to achieve, in what time frame and with what means.

Initially, it is the client who exposes the needs of the project to the creator, and from there, he prepares a plan with specific details at a graphic and design level, in addition to the objectives, requirements, budget and deadlines.

Then it is the printer, who, based on the experience of working with the designer, or at least a previous collaboration, will accurately replicate the proposed project, avoiding the existence of printing difficulties and achieving the desired success.

An integrated realization not only generates good quality, but also minimizes costs.

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La generación Z define las tendencias del packaging de cosméticos 2022

Generation Z defines the trends of Cosmetics Packaging 2022

23rd February, 2022
The young but firm ideals of this generation set the guidelines that cosmetics brands must follow to succeed in 2022.
etiquetas sostenibles

Sustainable Labels: Trend or Reality

16th February, 2022
Using recycled, biodegradable or plant-based materials does not make you an eco-sustainable brand, there is a basic principle to comply with. You do?
Proyección virtual del etiquetado

Virtual reality in Packaging!

22nd December, 2021
Don't just rely on your imagination when you can have virtual reality!

New flat printing line drying system

15th December, 2021
The semi-rotating printing line (CODEMAG Viva 340), with a conventional UV-mercury decoupling system, has been replaced by the Multiprint ZTJ-330, with a UV LIGHT and UV LED lamping system. The
esmart food packaging

Why bet on smart food packaging?

15th December, 2021
Brands enhance the image that best represents their products in a highly competitive market, but what concerns consumers today?
Etiquetas termocromáticas

Active Labels: Thermochromic Inks

28th September, 2021
Given the importance of generating impact with our labeling, taking advantage of the advantages is not an alternative, it is the closest guarantee to success. Based on this, and as

Sleeve, the opportunity for brands

31st August, 2021
Sleeves are a creative packaging technique that provides the container with a 360º coating, achieving greater brand visibility. So if you are looking for a design that differentiates your product

Label: starter or dessert?

19th August, 2021
¿Que tanto pudiésemos incorporarla en nuestros hábitos de consumo?

How to combine labels in summer?

29th July, 2021
In the hottest stage of the year, which we know as summer, we have to establish protocols that