The cessation of leisure meant a de-escalation in the projects of the wine and cava sector, but at the same time, an opportunity to review and readjust marketing, image and promotion strategies, with the purpose of making brands stronger, in a market, whose demand, showed very low rates, even for products so indigenous and traditional in the Spanish market.
Based on this, the industry must challenge the stigmas of low prices as purchasing decisions, and position itself in a market dominated by silence, whose only voice is in Packaging.
How to do it? Well, offering the consumer efficiency as a support for an irresistible image, with which, in addition, they feel their environmental commitment fulfilled.
Because yes, we can make wine and cava labels ecological, and with the most diverse textures and colors provoke great sensations from traditional and innovative designs, because for this we have:
1. Papers: Natural, dyed, with intense colors, with pearlescent, metallic, shiny, embossed, recycled, mineral finishes.
2. Finishes: Braille, stamping, reliefs, varnishes.
3. Types of printing: Offset, flexography, screen printing and digital printing.
4. Origins: Natural such as wood, cotton, cane, stone.
Bases that allow labels to be subjected to conditions of low temperatures and high relative humidity, without affecting the elegance, quality and exclusivity of those printed on bottles, and in turn, by including production techniques and ecological, recyclable and biodegradable materials, achieve advantages in terms of carbon absorption, biodiversity, resource optimization (maximum number of labels per reel and minimum waste) and sustainable forest management, objectives aligned with ISO14001.
Because if we do it right, we can always do better !!