Sustainable Labels: Trend or Reality

etiquetas sostenibles

The Packaging industry generates large volumes of waste, some of which are difficult to recycle because it simply contains, as in the case of a label, more than one element: paper, adhesive, varnishes, stamping (…) with its own distinctive recycling cycle.

On this basis, graphic arts waste is a highly contested image but one that certainly begins with a designer’s or brand owner’s conception of print.

Yes, the industry adopts sustainability mechanisms to support a circular economy, of which Gráficas Varias endorses:

1. The use of paper from controlled forests (renewable, biodegradable and 100% recyclable) and produced from post-consumer materials (cereal straw, grass, agricultural residues, sugar cane bagasse, algae, minerals, etc.)

2. Replacement of films derived from hydrocarbons by alternative biobased and biodegradable films (rPET, rPP, rPE, PLA)

But the basic principle is reduction as the ability to conceptualize the same message with the least amount of resources. This, more than creators, turns designers into eco-responsible innovators and commits printers to support their production process with an integrated quality system. and environmental responsibility, as certified by ISO 9001 and ISO 14001.

1. Production efficiency to minimize losses as much as possible.

2. Reduction of the carbon footprint, with the implementation of solar panels as an alternative.

3. Effective waste management and reuse of residuals as diluents.

4. Liner recycling with the recovery and reuse of the backing paper.

5. Support for projects to promote sustainable labeling from training centers.

Until a few years ago sustainability could be a competitive advantage, today it is a priority for the consumer.

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16th February, 2022 |